DIGITAL COACHING AND DESIGN FOR MINDFUL BUSINESSES
DIGITAL COACHING AND DESIGN FOR MINDFUL BUSINESSESS

To help you decide if we might be the right fit to collaborate, here are the answers to a few common questions.
What is your process?
I use a method based on my experience to ensure that the level of expectation is met. Here is a project step by step:

ONBOARDING
I get nosy about your business to make sure we’re a good fit. If we are not, I will gladly recommend a better fit. If we are, I will then hash out our shared vision and expectations for the project. (Note that I only take on projects that I know I can create great value for).

You provide: honest answers and enthusiasm.
Outcome: I formalize the project and its deliverables, you sign the quotation and you complete the down payment.


ANALYSIS & STRATEGY
Smart business decisions rest on facts - about your market, your audience and your organisation.
Design is set to achieve specific commercial objectives, whether it involves a business, a brand, or a project such as a festival or a book. As unique as a fingerprint, the design must be “in-formed” so as to “take -the right- shape”.

We shall review your strategic positioning to highlight
any potential blind spots. What does your design need to do and to say, to whom and why? What is your vision? Who are ‘your people’?

We shall make a clear statement summing it all up. This framework will become the cornerstone that “in-forms” our mission.


You provide: availability to exchange for 1-4 hours.
Outcome: A PDF that recaps it all.


RESEARCH & CREATION
Drawing on this in-depth analysis of your position, I shall then begin the exploration phase. To initiate a “visual dialogue”,
I shall present different graphic concepts. Displayed as visual landscapes, the “stylescapes“ will show you what the future designs could look like.

From the observations made about those stylescapes, a concept will be chosen and fine-tuned. Your project profile will emerge with its specific graphic language and its potential applications (e.g. logo, website, brochure, signage, etc.)


You provide: quick revision requests and/or approvals on each round of mockups.
Outcome:depending on the project, it could be a finalized logo and a style guide that includes fonts, colours and logo usage for branding, or any other design application, in the form of mockups.


PRODUCTION
Once the design is signed off, all the practical elements can be implemented. Depending on your needs, this can be achieved with the collaboration of other professionals (webmaster, printer, etc.) and delivered in several formats to suit different uses (need of a transparent background, social networks templates, fashion tags, etc.)

You provide: joy in anticipation of the upcoming delivery.
Outcome:every file ready to use, neatly named and organized, impatiently waiting for step 5.


DELIVERY & FOLLOW-UP
All the elements are now ready for use in a coherent and easy manner. I remain at your disposal should you require any further information and advice.

You provide: you complete the balance payment.
Outcome:every element will be delivered to you, as well as an invoice that will act -provided that the balance payment has been made - as a legal copyright document.
What is brand identity design?
Your project/business is alive.

It needs a face to be recognized and understood, appreciated and trusted.

This face must fit its identity.

Who is it? What does it do? For whom? How?
Why? What is its story? What makes it stand out?

It is a visual system. Just as a language, it evolves and adapts according to needs.

Imagine what can be seen by your audience: a business card, a website, a poster, a wall plate on a building, a fashion tag, an e-mail signature, a quote, vehicle markings, etc.

It is an intelligent system, designed to convey meaning, arouse a gut feeling, build trust, all the while being easy to use on a daily basis. Simply and effectively.
How much does it cost?
What do you actually need? To give you an estimation, I need to know more about your project, your needs and objectives.

Also, what is your budget? Oftentimes money can be a great tool to help better define a project as it brings a concrete constraint.

I will never cast judgment on your budget, they are no wrong budget, as you are the only person who can grasp everything about your business anyway. We can talk about it openly.

You can
e-mail or call me so we can figure that out together.

How long does it take?
It usually takes from one to three months.

Please be aware that on top of the time I need to do a good job, there is ‘the calendar time’: from getting on board, putting everything together, taking decisions, collaborating, etc. to inevitable bumps on the road, we tend to underestimate the time it actually takes ‘on the calendar’.

Also, don’t forget to consider the time other possible partners (printer, webmaster or else) may need after we complete our collaboration in order for your project to be ready on time.

What is my role as a client?
You play a vital part.
You are the expert of your business, your market, your positioning, etc.

Design is a two-way process. I need to understand what are your goals and what direction the design must take in order to deliver the most efficient solution possible.
Can we work from a distance?
Yes! A number of my clients are overseas. We can communicate via video conferencing, e-mail, or telephone. The process remains the same.
What about copyrights?
In order to use a design or an illustration, you need to purchase "exploitation rights". Those rights vary depending on how you need to use them. Warning: without this proof of purchase (an invoice written in accordance with the law), any use will be considered as an offense of counterfeiting.

Put your mind at ease: we will discuss this during the onboarding phase and I will make sure that you have everything you need.

The longer version:

Every rights belong to its author (here, the designer), it is the law. Regardless of the contract signed or the amount paid, these rights are imprescriptible and inalienable, and this up to 70 years after the death of the author (after which "they fall into the public domain").

To use a design, you need to buy the "exploitation rights": that is, the reproduction rights (for example, printing business cards), and the distribution rights (giving the cards to people).

Of course, depending on whether you are a multinational that broadcasts commercials on television or the neighborhood vegan pastry chef, these rights vary both in their use and in their price.

The principle is the following: the more you exploit a design (that is to say, create value thanks to it), the more rights you buy.
For any other question:
Feel comfortable to contact me for any further information or if anything at all is unclear. The most successful projects are those where we’re both clear about our expectations.
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