I use a method based on my experience to ensure that the level of expectation is met. Here is a project step by step:
ONBOARDING
I get nosy about your business to make sure we’re a good fit. If we are not, I will gladly recommend a better fit. If we are, I will then hash out our shared vision and expectations for the project. (Note that I only take on projects that I know I can create great value for).
You provide: honest answers and enthusiasm.
Outcome: I formalize the project and its deliverables, you sign the quotation and you complete the down payment.
ANALYSIS & STRATEGY
Smart business decisions rest on facts - about your market, your audience and your organisation.
Design is set to achieve specific commercial objectives, whether it involves a business, a brand, or a project such as a festival or a book. As unique as a fingerprint, the design must be “in-formed” so as to “take -the right- shape”.
We shall review your strategic positioning to highlight
any potential blind spots. What does your design need to do and to say, to whom and why? What is your vision? Who are ‘your people’?
We shall make a clear statement summing it all up. This framework will become the cornerstone that “in-forms” our mission.
You provide: availability to exchange for 1-4 hours.
Outcome: A PDF that recaps it all.
RESEARCH & CREATION
Drawing on this in-depth analysis of your position, I shall then begin the exploration phase. To initiate a “visual dialogue”,
I shall present different graphic concepts. Displayed as visual landscapes, the “stylescapes“ will show you what the future designs could look like.
From the observations made about those stylescapes, a concept will be chosen and fine-tuned. Your project profile will emerge with its specific graphic language and its potential applications (e.g. logo, website, brochure, signage, etc.)
You provide: quick revision requests and/or approvals on each round of mockups.
Outcome:depending on the project, it could be a finalized logo and a style guide that includes fonts, colours and logo usage for branding, or any other design application, in the form of mockups.
PRODUCTION
Once the design is signed off, all the practical elements can be implemented. Depending on your needs, this can be achieved with the collaboration of other professionals (webmaster, printer, etc.) and delivered in several formats to suit different uses (need of a transparent background, social networks templates, fashion tags, etc.)
You provide: joy in anticipation of the upcoming delivery.
Outcome:every file ready to use, neatly named and organized, impatiently waiting for step 5.
DELIVERY & FOLLOW-UP
All the elements are now ready for use in a coherent and easy manner. I remain at your disposal should you require any further information and advice.
You provide: you complete the balance payment.
Outcome:every element will be delivered to you, as well as an invoice that will act -provided that the balance payment has been made - as a legal copyright document.
